The tacit effect of “touch and feel” came to the fore at the FIPP World Congress held in London this week. One of the key themes of the conference was how the tangible nature of a physical product evokes trust, emotional responses and more.
The launch of an all new Netflix programme ‘A series of Unfortunate Events,’ a tormenting programme about three orphan kids whose large inheritance is being pursued by an evil uncle, Count Olaf. Netflix needed to launch it in a way that raised awareness and got people to stream the programme. The concept of the grand launch was rather bizarre nut compelling as Netflix set out to persuade people not watch it in their comms.Weiterlesen »
Printmedien im Mix
Ohne Zweifel, heutzutage sind Informationen und Marketing Content wichtig. Egal ob Nachrichten, Kommentare, Interviews, Werbung (gesprochen und geschrieben), sie formen unser Leben.
Facebook is dealing out info through a pack of cards!
Pick it out with Oral-B!
This charges everything!
Next time...Bring a McGuigan!
Election by Atomic London
Gillette- 'The Dad Test'
LEGO nails it!
Sideways growth charts
Cutting at the highest heights
IKEA human catalogue
Pioneering 3D printing
Airbnb puts you on the map
Animal silhouettes do the trick
Cannes Grand Prix winner in Print
The simple social swipe with big impact
Dove "real beauty sketches"
Dove mocks Trump's #AlternativeFacts
Use Heinz to fix disasters