Media agencies in France use a dedicated tool for measuring media memorisation; the β - score. This score indicates how many people remember the message after the first exposure. The idea of the score is that, as it is important to know the impact of a advertisement, it is also important to know how long a message will be remembered.
Automotive giant Nissan wanted to launch its all-new Nissan Altima in an innovative way. The objective was to break-through and stand out from all other car advertising which in turn will get consumers to act and schedule a test drive.Weiterlesen »
Printmedien im Mix
Ohne Zweifel, heutzutage sind Informationen und Marketing Content wichtig. Egal ob Nachrichten, Kommentare, Interviews, Werbung (gesprochen und geschrieben), sie formen unser Leben.
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