The added value of paper in a “swipe and scroll” world

The added value of paper in a “swipe and scroll” world

The tacit effect of “touch and feel” came to the fore at the FIPP World Congress held in London this week. One of the key themes of the conference was how the tangible nature of a physical product evokes trust, emotional responses and more.


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Fallstudien

A series of Unfortunate Events

A series of Unfortunate Events

The launch of an all new Netflix programme ‘A series of Unfortunate Events,’ a tormenting programme about three orphan kids whose large inheritance is being pursued by an evil uncle, Count Olaf. Netflix needed to launch it in a way that raised awareness and got people to stream the programme. The concept of the grand launch was rather bizarre nut compelling as Netflix set out to persuade people not watch it in their comms.

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Printmedien im Mix

Ohne Zweifel, heutzutage sind Informationen und Marketing Content wichtig. Egal ob Nachrichten, Kommentare, Interviews, Werbung (gesprochen und geschrieben), sie formen unser Leben.