These shoes are lighter than a newspaper!

eingereicht von: Print Power 17/10/2017

The adidas adizero Sub 2 , adidas’ lightest marathon shoe ever (one shoe weighting 157g) made its debut as a special edition at the Berlin Marathon 2017.

To emphasize the light weight of the shoe, Adidas placed a print advert with the message “lighter than this newspaper” in the Berlin Marathon magazine that comes with the German newspaper Berliner Morgenpost one day after the marathon.

These shoes are lighter than a newspaper!